1) Opt-in email is fast. Response is almost instantaneous. Within three to five days, you can evaluate the generated response.

2) Opt-in email is far more effective than banner advertising in driving traffic to your web site.

On average, banner ads generate less than a 1% click through rate. Opt-in email can generate an average click through rate of 10-15% and can be as high as 50%.

3) Opt-in email costs much less than traditional direct mail and produces a much greater response. With opt-in email, there are...

Direct mail costs between $700 and $1000 per thousand and generates a 1 to 2% response rate.

Opt-in email costs from $100 to $350 per thousand with response rates averaging 10-15%.

4) Opt-in email is easy. From concept to final transmission, an email campaign can take as little as 2-3 days.

5) Opt-in email is permission based. Unlike any other media, opt-in email is sent only to individuals who have asked to receive information about their specific areas of interest.

6) Opt-in email can accommodate all graphic enhancements including HTML, Flash, video, audio, plain text, pop-ups, and many others. Plus with email, there are fewer restrictions on space devoted to your graphics.

7) Opt-in email has the user's sole attention. Email communicates to users when they are interested. Marketing through other media, ads are placed next to other ads and editorial, and they must compete for viewer attention.

8) Opt-in email allows for multiple links to your Web site. Unlike banner ads, which link to only one location, you can send prospects to various pages, sections and offers throughout your site.

9) MSDirect email is used by top advertisers, direct marketers and Internet companies like HP, DELL, American Express, AT&T, MasterCard, VISA, BabeCenter.com, Buy.com and hundreds more.